Where We Started
Original Profile - Typical User
Original Profile - Extreme Curator User
The current profile was not responsive, so it was an inconsistent experience across devices which could lead to user confusion, less discovery
The current profile showed reading lists in an obscure position and size on the page, making them seem less important which was not optimal for discovery
The current profile showed the feed prominently which was not usually focused on discovery, but for social interaction
The current profile needed to be hacked by our own content team to better feature reading lists
We used the research gathered in Project Constellation Phase 1 to inform our design decisions
Conducted audit of the existing profile on different platforms: iOS, Android, Responsive Web
Conducted audit of the existing profile's different use cases: Creator, Audience, Curator, Ambassador, Silent Reader, Logged In, Logged Out, Following, Not Following
Identified ways the profile could be improved to better address all of the use cases on all platforms, while fitting into the new modular framework started in Phase 1
Took into consideration scope and technical feasibility, did concepts that fell on different parts of the feasibility scale.
Increasing content Discovery was the focus because Data had identified Discovery = Growth, and Growth was our company's current goal
Thought first view of profile should then be about Content - meaning move the feed to a separate tab.
By keeping only content on first view of profile, we assumed it would lead to more discover of content which we later verified
Prototype A - Early Concept for Typical User
I intentionally start out with concepts that may be considered too big of a change from the status quo. Too much of a departure from what constraints would usually dictate. The reason is that if you think too close to the constraints, you may miss some great ideas. So I do consider the constraints, but then try to think beyond them, knowing that I can always scale it back. If the team and users really respond to these concepts, we can figure out a way to phase these ideas in.
Of the first round of concepts, this was my favourite because:
It was modular: A flexible system that could scale and grow over time
It was customizable: Because the user could dictate the
Prototype B - Later Concept for Extreme Curator Profile
Prototype C - Close to Production Design with Scroll Transition