Groovie - The easiest way to organize dinner and a movie with friends


ROLE Creative Direction, Art Direction, Design Direction, UX, UI
PLATFORMS  |  iPhone, Android, Mobile Web, SMS


  • Lead all aspects of Product Design, UX, UI, for mobile apps (iOS, Android, mobile web). 

  • Lead user research, wireframing, user flows, prototyping, UI design, user testing, QA. 

  • Conceptualized and planned all features, collaborating with co-founders, developers, users, and all iterations.

  • Navigated new feature additions, feedback, and pivots to product.

  • Developed brand identity, art directed supporting marketing materials.